关键词：动漫产业； 产业链； 原创动漫
Abstract:In recent years, the global animation industry is one of the rapid development of the new industries, because of its unique cultural transmission functions, increasingly the world's major national attention. Although China has had a glorious period of the animation, but since the late 80s, the Chinese animation market has been occupied for foreign animation, China's animation industry is still in the initial stage of market development. This will be an example the animation industry in Guangzhou, in layman's language analysis of the development status quo, with the characteristics and requirements of the times in Guangzhou put forward relevant countermeasures. China is entering an important stage in industrial upgrading, in order to promote the animation industry in Guangzhou, rapid and healthy development of Guangzhou's animation industry trends for the study of specific measures are important.
Keywords: animation industry; industry chain; original animation