网络舆论群体极化现象的成因和对策分析--以人肉搜索为例.doc

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摘要:网络的飞速发展让作为一种社会现象的“群体极化”的作用日益凸显。而网络舆论的主体——网民的群体极化现象更是我们关注的焦点。若不能及时的对其做出正确的引导和控制,很容易导致极端行为的产生,进而影响到整个社会。本文旨在通过研究网络人肉搜索的案例,深入研究产生网络舆论群体极化现象背后的根本原因,并且提出相应的对策和建议。

关键词:群体极化 网络 舆论 人肉搜索

 

Abstract: The rapid development of the network so as a social phenomenon "group polarization" has become increasingly prominent role. The main network of public opinion - the phenomenon of group polarization of Internet users is our focus. If its not timely make the right guidance and control, can easily lead to the generation of extreme behavior, thereby affecting the whole society. This paper aims to study the network of human flesh search cases, in-depth study the phenomenon of group polarization generated network of public opinion behind the root causes and corresponding countermeasures and suggestions.

Key words: group polarization   network   online public opinion   human flesh search