摘要:随着社会的进步、经济全球化、信息网络的快速发展，产品的市场竞争更加激烈，物流作为“第三利润源泉”逐渐得到社会的重视。电子商务是二十世纪信息化、网络化的产物，由于其日新月异的发展，已广泛引起了人们的注意，网上交易的便利性使得越来越多顾客选择通过互联网进行消费。过去，人们对物流在电子商务中的重要性认识不够，对于物流在电子商务环境下应发生变化也认识不足，物流能力的滞后对电子商务发展的制约越来越明显。物流的重要性对电子商务活动的影响被越来越多的人所注意，电子商务对物流的影响也肯定极为巨大。南京作为长三角地区第二大城市，在电子商务和物流配送方面具有天然的优势，对其电子商务在物流配送中的应用进行理性的思考，有利于促进电子商务和物流的双赢。
关键词: 电子商务 物流 完善建议
Abstract: With the social progress, economic globalization, the rapid development of information networks, products in the market more competitive, logistics as "the third profit source " gradually society. E-commerce is the twentieth century, information technology, network-based products, because of its rapid development has attracted wide attention, the convenience of online transactions made through the Internet more and more customers choose to consume. In the past, people of the importance of logistics in e-commerce knowledge is not enough, the logistics in e-commerce environment, lack of knowledge also should be changed, the logistics capacity constraints behind the development of e-commerce more and more evident. The importance of logistics activities, the impact of e-commerce is more and more people are aware that the impact of electronic commerce on logistics and certainly enormous. Nanjing Yangtze River Delta region as the second largest city, in e-commerce and logistics and distribution has a natural advantage in logistics and distribution of its e-commerce applications in the rational thinking, and promoting win-win e-commerce and logistics.
Keywords: E-commerce; logistics; Suggestions for Improvement
