试论地方政府危机公关能力建设.rar

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  • 更新时间:2013-06-29
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摘要:当前,我国正处于经济社会转型期,公共危机时有发生,近年来,例如上访事件、暴力拆迁、城管引起的群体性事件、利益受损者、“闹事者”、矿难等诸多危机事件层出不穷。在危机发生越来越频繁的今天,及时有效地应对和处理这些危机事件已成为各级政府必须面对的重大挑战。政府如何在危机中展开危机公关,顺利解决危机,塑造政府良好形象,是构建社会主义和谐社会的重要课题。一个国家要减少危机的发生,降低危机的损失,提高政府应对危机的效率,必须建立系统的危机管理机制。系统的危机管理包括危机的预防与应对。有效的危机管理机制,能够将政府的危机管理纳入一个有序、规范、条理的轨道中,保证政府在危机发生时能在最短时间内有效调动社会资源,将危机带来的损失减少到最低程度。

关键词:政府;危机;危机公关;能力建设

 

Abstract:At present, our country is in the economic and social transformation, in recent years, for example, petitions events, violence demolition, urban management caused by group incidents, interests impaired, "troublemakers", mine disaster, and many other crises are endless. In a crisis occurs more and more frequent today, timely and effectively respond to and deal with these crises has become a major challenge that all levels of government must face. How the government in crises unfolding crisis public relations, successfully resolved the crisis, shaping good government image, is the important subject to construct the socialism harmonious society. A country must reduce the occurrence of crisis, reduces the loss of crisis, enhance the government to deal with crisis's efficiency, must establish a system of crisis management mechanism. The crisis management system includes the crisis prevention and response. The effective crisis management mechanism, can bring the government crisis management into an orderly, normative, coherent orbit, ensuring the government mobilize social resources effectively in the shortest possible time when the crisis occurs, brings the loss of crisis to the lowest degree.

Key words: Government; Crisis; Crisis public relations; Ability construction