加强建筑承建商市场竞争能力建设探析.doc

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  • 更新时间:2014-06-12
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摘要:目前国内房建、市政、水利、道路、桥梁等需求依旧旺盛,因此孕育了大批的建筑承建商。要想在建筑市场上获得更大的市场份额,就需要建筑企业家们不断提高自身的管理水平、建立企业在公众的信心、扩大品牌影响能力。

    本文通过对国内建筑市场现状进行剖析,同国外建筑行业在工期、竞争模式、技术创新进行了简单的比较,提出了如今国内建筑业中存在管理思想落后、竞争组织和模式传统、企业文化不鲜明等突出问题。最后在管理意识、品牌观念、劳务管理、人才梯队建设以及信息化建设等方面提出了几点建议。本文旨在为国内建筑承建商提供一个基本的提高竞争能力思路,希望企业能够意识到自身值得改进的地方,不断扩大进步空间,在施工质量、客户满意度、品牌影响力等都能够处于领先水平,最终能够使更多的国内建筑承建商在国际市场上大放异彩。

关键词:建筑承建商 竞争 建设

 

ABSTRACT:The current domestic housing construction, municipal, water, roads, bridges and other demand remains strong, therefore has a large number of building contractor. In order to get more market share in the construction market, requires building entrepreneurs and constantly improve the level of management, the establishment of enterprises in the public's confidence in their own ability, expand the brand influence.

   This article analyses the present situation of domestic construction market, with foreign construction industry in the construction period, the competition model, technological innovation is a simple comparison, puts forward the existing management and backward, competition organization and the mode of the traditional enterprise culture is not distinct, and other outstanding issues now domestic construction industry. Finally, in terms of management awareness, brand concept, construction labor management, talents and information construction, and puts forward some suggestions. This paper aims to provide a basic to improve the competitive ability of ideas for the domestic construction contractors, hope enterprises to realize their own worthwhile improvements, expanding space in progress, construction quality, customer satisfaction, brand influence can be in the leading level, the end can make more domestic building contractors in the international market to shine.

Keywords: building contractors domestic;competition;way