摘要:本文介绍了惠东鞋业出口现状、优劣势、所面临的问题，并对惠东鞋业出口面临的问题进行透彻分析，如融资难、成本高，交易方式单一，自主品牌意识不强，科学管理欠缺等问题，通过惠东贸易出口额、优劣势比较了解惠东鞋业对惠东经济的影响，在国内所占的比重以及其优劣势，案例分析法解决自主品牌意识欠缺问题，最后针对以上出口遇到的问题提出详细的对策分析，如拓展融资体系、解决融资难题，打开网络营销市场、升级交易模式，创立自主品牌、补充品牌意识，运用新兴科技成果、完善科学管理机制等策略提高惠东鞋业的出口。
关键词: 惠东鞋业，出口融资，自主品牌，科学管理
Abstract:This article describes the current situation of Huidong footwear exports, advantages and disadvantages, problems faced by, and Huidong the problems faced by the export of footwear, a thorough analysis, such as financing difficulties, the high cost of single transactions, independent brand awareness, science management of a lack of other issues,, Huidong trade exports, advantages and disadvantages of a better understanding of Huidong Shoes the Huidong economic impact, case analysis method to solve the problem of lack of awareness of its own brand in the domestic proportion of strengths and weaknesses, and finally for more than exports to the problems encountered by the detailed analysis of countermeasures such as expansion of the system of financing to address the financing problem, open the network Marketing, upgrades, trading patterns, the creation of independent brands and supplement brand awareness, the use of emerging scientific and technological achievements, improve the mechanism of scientific management strategies to improve the Huidong footwear exports.
Key Words：Huidong footwear, Export financing, Independent Brand, Scientific management
在惠东鞋业蓬勃发展的进程中，惠东制鞋业由原来的小作坊形式，逐步向产业集群化发展，产业规模不断壮大，品牌效应不断增加，在推动当地经济发展的同时，为社会解决了大部分的就业压力。作为一个新兴鞋城，惠东鞋业的发展还是充满机遇和活力的。而在机遇和挑战并存的今天，惠东鞋业不仅要围绕“出口市场国际化、网络营销化、产品名优化、规模集团化”的目标，不断整合资源，提升市场竞争力，更要懂得运用新兴科技成果，紧跟时代步伐，进入电子商务网络营销时代和绿色营销时代，促进产业升级，完善企业自身管理，增强自主品牌的影响力，科学管理，绿色生产，绿色销售。
同时，惠东鞋业还面临着产业集群化，竞争市场愈演愈烈等难题，这需要企业主能够根据市场潮流不断的改革创新，树立良好的品牌形象，并且随时要有危机意识，尝试走集团化道路，优化管理制度，升级产业模式。
