Abstract: With the development of globalization, commercial advertising has become a dispensable part in our daily life. Therefore, it is important to understand language features of English commercial Advertising. Owing to the great difference between Chinese and Western cultures, the paper is aimed at investigating language features of English commercial Advertising influenced by the differences between Chinese and Western cultures in the aspects of values, thinking modes and philosophy concepts. Apart from that, the paper will also study on language features of English commercial Advertising influenced by the similarity of Chinese and Western cultures. The final goal is to benefit the exchanges between countries.
Key words: commercial advertising; language features; cultural difference; cultural similarity
摘要：随着全球化的发展，商业广告已经成为我们日常生活中不可缺少的一部分因此，就要对商业广告的语言特色有充分的理解。由于中西文化存在极大的差异，本文旨在从价值观，思维方式，哲学思想三个方面来研究文化差异对商业广告语言的影响。除此之外，本文还将研究文化相似性在商业广告语言上的体现以促进国家之间的交流。
关键词：商业广告; 语言特色; 文化差异性; 文化相似性
