但无论你知或者不知，喝或者不喝，不可否认的是星巴克这个品牌已经在中国产生了巨大影响并且把中国市场定义为美国市场以外重要的海外市场。然而没有一家公司的起步时一一帆风...

那为什么会吸引顾客群，愿意消费呢？我认为最重要的一点，也是星巴克文化的核心——咖啡和人。这两项重要的因素是如何植根到不同国家，却又保持其美式风情，赢得当地赞赏的呢...

The structure of the thesis is as follows. The first chapter gives reasons of the choice of the topic and the outline of the whole thesis. Then comes chapter 2 that analyses the multiple and complicated character of Buck and his multiple rol...

That work, began in December 1902 and was published in 1903. It was titled The Call of the Wild, whose main character is a Yukon sled dog named Buck. Buck, the dog-hero of the story, half St. Bernard and half sheepdog, lives at Judge Miller’...

This thesis is about a research of the hero of The Call of The Wild. It aims to analyze Buck to help readers understand the novel profoundly. To be specific, this present study seeks to answer the following question...

本文从国内餐饮连锁企业现状出发，首先介绍了我国餐饮企业连锁经营的发展现状以及存在的主要问题，之后通过引入星巴克的案例分析，借鉴总结我国餐饮业连锁经营管理中的不足之...

本文从亲身实践，通过查阅各种期刊与书籍；从理论入手并联系实际介绍星巴克独特的入职员工培训模式，并从培训具体案例中找到相对应的理论，由点到面来展现星巴克的初级培训体...

When you walk around the streets in America, you are not surprised to discover that the symbol of this country is not the Empire State Building or Statue of Liberty any more, but "Starbucks", a small coffee shop with a charming green mermaid...

品牌形象管理是对品牌形象的管理，是品牌管理的一个分支。对于一些企业来说，品牌的内涵在一定程度上反映了企业文化，品牌形象是对外（分销商、消费者）展示的一个窗口，最直...

This thesis studies Starbucks branding marketing strategy mainly from four aspects: Starbucks Experiences, Word of Mouth, Ideology of Employ and Innovation realization which are based on investigation, lots of information and official statis...

By positioning itself at “the modern people’s third dimension”, Starbucks has been over the coffee industry for couple of years. The Starbuck culture has already become the focus of the public and experts’ attention, and arouses thei...