摘要:我们头脑中的各种观念携同周围的任何物质，都可以成为我们的创作材料。这些材料有其自身的创作语言，它是由于人类多少年来的生活积累，材料的情感已经深入我们的心。设计师运用不同的材质来体现产品的特性，显示不同的情感，达到传递有效信息，影响观众心理的效果。所以不同材质对于设计有着不可忽视的力量所在。因此现代的平面设计师不能只着重于色彩图案纹样等表现形式，而应该关注不同材质对于设计的影响。本文通过分析材质的不同特点及其情感特征，以及分析平面设计中对不同材质的运用状况来论证材质对于设计的影响。
关键词：材质，情感特征，影响，平面设计
Abstract:Our minds ideas around with any substance, can become our creation material. These materials have their own language, it is the result of many years of accumulation of human life, material emotions have been deep in our heart. Designers use different materials to reflect the character of the product, show different emotion, to convey information effectively, influence the audience psychological effect. So different materials for the design of a force to be reckoned with in. So the modern graphic designer should not only focus on the color patterns and other forms, and should pay attention to the influence of different material design. In this paper, through the analysis of different material characteristics and emotional characteristics, as well as the analysis of graphic design in the use of different materials to prove the material condition for design influence.
Key Words：Material, emotional characteristics, effects, graphic design
材质的美感除了是视觉上的更是感官上的。所以材质对于设计来说是至关重要的，它能使设计作品更深入人心，可以说材质就是设计灵魂的载体。所以我们新一代的设计师除了要灵活掌握色彩纹样的变化之外，更要关注材质对于设计的影响。而综合运用不同的材质，发挥各种材质的特点及美感，也是设计师设计能力的另一种体现。
